Storytelling as a Business Tool

From the Batten Institute on entrepreneurship and innovation at the University of Virginia’s Darden School of Business comes this great explanation of storytelling as a business tool.  It’s from the Design@Darden Initiative.  I’ve been preaching much the same message on the power of storytelling to generate connections and insights, and it’s good to see the concept promoted at this great business school.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s