From the Batten Institute on entrepreneurship and innovation at the University of Virginia’s Darden School of Business comes this great explanation of storytelling as a business tool. It’s from the Design@Darden Initiative. I’ve been preaching much the same message on the power of storytelling to generate connections and insights, and it’s good to see the concept promoted at this great business school.
About Joan GrecoJoan Greco has been creating compelling discussion programs for over 25 years, beginning her career while an editor at the Harvard Law Review. Her work has been featured on PBS, won awards, and garnered critical praise. Click here to learn more.
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